Last updated: April 12, 2016
Statement of Impact Real Estate Corporation Online Privacy Practices
Impact Real Estate Corporation ("IREC") recognizes privacy and security as being concerns for most individuals accessing the Internet, including any individuals who choose to participate in one or more of the online events that IREC runs through our Web Sites (the "Sites").
This Privacy Statement describes: (i) how IREC collects personal information via the Sites; (ii) the types of personal information that IREC collects; (iii) how that personal information may be used; (iv) how that personal information will be safeguarded; and (v) when and to whom that personal information may be disclosed.
The Sites is intended for use by individuals over 18 years of age. Consequently, when collecting personal information from an individual, IREC takes reasonable steps to ascertain whether or not that individual is over 18 years of age. If IREC has or develops a reasonable belief that an individual who is providing personal information is under 18 years of age, IREC will not knowingly collect any further information from that individual.
When collecting personal information relating to an individual who is an adult (18 years of age or older), IREC will seek that individual's consent to the collection as well as the use and disclosure of it in accordance with this Privacy Statement.
What personal information is collected and for what purposes is it used?
- IREC may collect the following types of personal information relating to individuals who access the Sites:
- the IP address from which the individual is accessing the Sites; and
- the pages of the Sites visited and the amount of time spent on each page.
- By using the Sites, you consent to the collection and use of this information by IREC and its use in aggregated form by IREC for the following purposes and for other purposes reasonably ancillary to them:
- to compile information regarding you and your property in order to provide you a free of charge property valuation;
- to provide your information to local registered real estate agents in your geographical area for the purpose of providing real estate and related services to you and to assist in the purchase or sale of property;
- to better understand how the Sites is being used in order to improve upon the Sites; and
- to tailor how an individual experiences the Sites.
Establishing a Profile and requesting a Property Valuation
- IRES may collect the following types of personal information relating to real estate and individuals who choose to sign up to receive a Property Valuation on the Sites:
- contact information for the individual submitting the entry such as name, address, telephone number, e-mail address, Facebook ID and Twitter ID;
- Information about property that you own or are looking to purchase including the properties type of home, location, size, number of bedrooms, number of bathrooms, whether it has a finished basement or a garage and other descriptive information about the property.
- Personal information in relation to selling your property or purchasing property including timelines for sale or purchase; estimated purchase or sale price
The Sites may include other requests for individuals to volunteer their personal information. For example, IRES may administer surveys through the Sites. When IRES creates an opportunity for individuals to volunteer their information through the Sites, IRES will disclose the purposes for which the personal information is being collected and seek an express consent to use the personal information collected for such purposes.
What about cookies and web beacons?
When an individual accesses the Sites, IRES's server may attach a small text file to the individual's hard drive — a cookie. The cookie is used to identify the individual whenever he or she returns to the Sites. The information contained in the cookie is also used to tailor how the individual experiences the Sites. Please note, by changing the settings of their web browsers, individuals can prevent cookies from being set, but this may prevent them from participating in certain activities available via the Sites.
With whom does IRES share my personal information?
IRES may share personal information which it has collected with its employees who need to use that information in connection with one or more of the purposes for which that personal information was collected.
IRES may share personal and property information with registered real estate agents in your geographical area for the purpose of providing real estate and related services to you and to assist in the purchase or sale of property. IRES will also require those individuals and companies, through contractual means, to safeguard such information, maintain the confidentiality of it and not to use that information for any purpose other than: (i) conducting the applicable property valuation; (ii) to provide real estate purchase and sale services and related real estate services; or (iii) to third parties for the purpose of providing the applicable property valuation.
From time to time, IRES may engage service providers to provide certain limited services such as hosting the Sites or processing financial transactions. IRES will only provide those service providers with the personal information they need to deliver the service for which they were retained. IRES will also require those companies, through contractual means, to safeguard such information, maintain its confidentiality and not to use that information for any purpose other than providing the services for which they were retained. Please note that such services providers might not be located in Canada. For example, the current hosting provider for the Sites is located in the United States.
IRES may access and/or disclose any personal information which it has collected if required or permitted to do so by law (for example, in order to comply with a legal requirement including but not limited to one imposed by a warrant, subpoena, court order or like instrument served on IRES or in urgent circumstances to protect the life, health or security of any person).
Please be aware that IRES may disclose your Personal Information to its successor or any assignee of its assets relating to the Sites.
Before disclosing personal information relating to an individual to a third party other than as set out in this Privacy Statement, IRES will obtain the individual's consent to the disclosure.
What about information security?
IRES uses physical, organizational and technological safeguards to protect personal information in its possession. However, please note that no data transmission over the Internet can be guaranteed to be completely secure. Consequently, IRES expressly disclaims all representations, warranties and conditions (whether express or implied) that any information transmitted to or by IRES over the Internet will be completely secure.
Inquiries, Requests for Access and Submitting Corrections
IRES welcomes your comments regarding this Privacy Statement. If you believe that IRES has not adhered to this Privacy Statement, would like access or to request an amendment to your personal information being held by IRES, please contact IRES' Privacy Officer by e-mail, courier or regular mail at the following address:
Ignition Real Estate Solutions Ltd
#446 35 Richard Ct SW, Calgary AB T3E 7N9
Attention: Privacy Officer
Depending on the type and volume of information requested, a fee may apply to processing it.
Retention and Destruction
IRES keeps personal information only for as long as the personal information is required for the purposes for which it was collected. Consequently, there is no single retention period applicable to all instances of personal information collected by IRES.
When any personal information is no longer required by IRES for the purposes for which it was collected, IRES destroys the personal information in a manner which takes into account the sensitivity of that information.
Changes to this Policy
IRES will occasionally update or change this Privacy Statement. When IRES makes any change to this Privacy Statement, an updated copy will be posted to the Sites and the word "updated" will appear next to the link to this Privacy Statement on the introductory page of the Sites for a period of at least 30 days from the change. The date that this Privacy Statement was last updated will appear at the top of the copy of it posted on the Sites.
By using the Sites, you consent to the collection and use of your information in accordance with this Privacy Statement by IRES.
Please note that by refusing to provide personal information or by denying or withdrawing consent to use personal information for purposes identified, you may be unable to participate in certain programs or activities sponsored by IRES.